Google is releasing an updated version of its high-end Pixel phone packed with new camera tricks, a Chrome OS tablet and its first smart-screen device with Google Assistant.
Put another way: Google is taking on the iPhone, the Surface Pro and the Echo Show.
The company announced on Tuesday the new Pixel 3, Pixel Slate and Google Home Hub. All three are additions to its "Made for Google" lineup and were announced at a press event in New York City.
The trio represent the latest update from Google's two-and-a-half-year-old hardware division, which is finally building a single, cohesive Google device brand.
"We've realized that if we wanted to push the envelope on innovation, we really needed to have a focused hardware effort," Rick Osterloh, Google's SVP of hardware, told CNN Business during an early look at the new products. "That meant combining the very best of Google's technology — our AI, our software and all of the hardware that we're building — to create a great user experience."