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group Skincare brand Deciem shuts stores following online post by founder

Toronto-based beauty brand Deciem has temporarily shut its stores following a shock announcement by its founder.

Brandon Truaxe said in a video on Instagram that they were closing until further notice citing "major criminal activity". He did not give details.

The company produces The Ordinary brand, which has become a global cult hit for its ingredients-focused and affordable skincare options.

It has stores in Canada, the US, the UK, and Australia.

The company website shows many of the stores were closed on Tuesday following Mr Truaxe's rambling post on the brand's Instagram account about alleged "financial crimes and much other".

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business Business (Media) 0 Interested 0 reactions · 0 shares · visibility 4369 · · REPORT Posted 14 Days ago · 10 October 2018 03:16 · News and Politics · Published
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